We look ahead at what’s coming up, identify relevant marketing opportunities, work through priorities, troubleshoot challenges, share ideas, and make a plan for what you’ll execute next. You leave knowing what deserves your attention and what doesn’t.

We partner with local organizations who host major community events, seasonal moments, sponsorship opportunities, partnerships, promotions, and other local happenings that businesses may want to participate in or market around. The goal is to give you enough lead time to do something genuinely good with the opportunity.

No. You’ll receive the Better Marketing Cohort Workbook to help you determine what to say, when to say it, and where to share it. If you’d like to work with ACBS, you’re welcome to reach out through our services page here

That’s okay. You don’t need to be a marketer to participate. The cohort is designed to help business owners understand their options, make smart decisions, and develop a marketing rhythm that actually feels manageable.

Great. Better Marketing Cohort can help you become a better strategic partner to whoever is executing your marketing. You’ll have clearer priorities, more lead time, and a stronger sense of what your business should be communicating and why.

You’ll have a seat at our meetings every 2 weeks. The point isn’t to give you more marketing work. It’s to make the time you’re already spending on marketing more intentional.

Your community’s events, seasons, organizations, partnerships, customers, and rhythms all matter to your marketing. It’s often a blind spot for AI tools.

26 biweekly promotional conversations each year

• We’ll meet twice a month to surface upcoming marketing opportunities, set priorities, and create accountability so your marketing strategy is proactive instead of a last-minute scramble.

Hosted by a Local Expert

• Your local chapter will be hosted by an expert at marketing in your area so that you don’t miss any local opportunities. Claude doesn’t know everything, that’s where the locals come in.

The Better Marketing Calendar

• A calendar of major local events and opportunities, with the lead time you need to plan thoughtful, on-brand marketing that drives engagement and sales.

Networking in Your Community

• You will connect with the most forward-thinking local business owners and entrepreneurs

Better Marketing Cohort chapters are organized into cohort cycles, giving you a defined period to participate, build momentum, and put the system to work. At the end of a cycle, you can decide whether you’d like to continue.

Each chapter welcomes up to 12 businesses that do not have primarily competing offerings. If you have a concern about competition, see our bylaws page.