Services

Step 1: Brand Strategy Foundations

Brand Audit & Market Research

  1. Competitor & category analysis

  2. Market positioning insight

  3. Naming & brand architecture

Customer Personas & Audience

  1. Audience profiling & customer segmentation

  2. Pain points, desires, and behavior mapping

  3. Brand perception insights

Brand Strategy Blueprint

  1. Core messaging: mission, vision, values

  2. Tagline and positioning statement

  3. Brand voice & tone foundation

Step 2: Brand Identity + Messaging

Logo & Visual Identity Design

  1. Logo concept development

  2. Color palette, typography, and iconography

  3. Packaging and product design (labels, print)

Brand Style Guide & Brand Book

  1. Moodboarding and creative direction

  2. Layouts, mockups, and usage guidelines

  3. Photography and illustration direction

Messaging & Brand Voice Guide

  1. Copywriting for web, campaigns, and packaging

  2. Tone of voice, brand language, and themes

  3. Messaging hierarchy by audience & channel

Step 3:Brand Activation + Growth

Content & Social Strategy

  1. Social content themes and narrative hooks

  2. Ad copywriting and campaign concepting

  3. User-generated content direction

Performance & Growth Framework

  1. Conversion-focused UX writing

  2. Web content strategy (Figma-ready)

  3. Direct response messaging principles

Brand Launch & Rebrand Plan

  1. Launch campaign strategy

  2. Website messaging for launch

  3. Local/guerrilla marketing ideas + digital rollout