Services

Step 1: Brand Strategy Foundations

A person in a gray blazer and short skirt walking through an office, surrounded by flying sheets of paper.

Brand Audit & Market Research

  1. Competitor & category analysis

  2. Market positioning insight

  3. Naming & brand architecture

Group of young adults celebrating with raised hands and smiling

Customer Personas & Audience

Two people looking at a computer screen displaying a house floor plan, with one person pointing at the plan.

  1. Audience profiling & customer segmentation

  2. Pain points, desires, and behavior mapping

  3. Brand perception insights

Brand Strategy Blueprint

  1. Core messaging: mission, vision, values

  2. Tagline and positioning statement

  3. Brand voice & tone foundation

Let's do this

Step 2: Brand Identity + Messaging

Hands holding a yellow fabric over a collage of fashion sketches, magazine cutouts, and color palettes on a table

Logo & Visual Identity Design

  1. Logo concept development

  2. Color palette, typography, and iconography

  3. Packaging and product design (labels, print)

A woman sitting on a light blue bench, holding a book in front of her face, and a pen in her right hand. She has a wicker basket with a yellow apple and a yellow fruit on her lap, and there is a yellow apple on the ground next to her.

Brand Style Guide & Brand Book

Bags with a cartoon character and the phrase "Buy Less Shit!" hanging on a clothesline with clothespins.

  1. Moodboarding and creative direction

  2. Layouts, mockups, and usage guidelines

  3. Photography and illustration direction

Messaging & Brand Voice Guide

  1. Copywriting for web, campaigns, and packaging

  2. Tone of voice, brand language, and themes

  3. Messaging hierarchy by audience & channel

Let's do this
A laptop displaying a photo editing software with an image of a woman's face being edited, on a white background.

Step 3: Brand Activation + Growth

Content & Social Strategy

  1. Social content themes and narrative hooks

  2. Ad copywriting and campaign concepting

  3. User-generated content direction

A man running outdoors with a determined expression, wearing sunglasses, a black sleeveless shirt, blue shorts, and a watch, with a blurred background indicating motion.

Performance & Growth Frameworks

  1. Conversion-focused UX writing

  2. Web content strategy (Figma-ready)

  3. Direct response messaging principles

A person holding a partially eaten birthday cake with a lit candle on top, with a dark blue curtain in the background.

Brand Launch & Rebrand Plan

  1. Launch campaign strategy

  2. Website messaging for launch

  3. Local/guerrilla marketing ideas + digital rollout

Let's do this

apply here