Esther’s Fabrics

The Overview

Industry: Retail (Textiles + Creative Goods)

Business Type/Stage: Established local retailer

What They Do: Esther’s is a beloved Bainbridge Island retail destination offering a curated selection of fabrics, tools, and creative goods.

Esther’s is a beloved Bainbridge Island retail destination offering a curated selection of fabrics, tools, and creative goods. We led a multi-phase transformation to take them from a seasonal, in-person business to a scalable, profitable brand with national visibility.

Objectives + Goals

Build a modern, scalable digital infrastructure

Drive year-round revenue beyond tourist season

Increase visibility and reach beyond Bainbridge Island

Improve inventory control (especially fractional fabric sales)

Create consistent engagement across digital channels

The Challenge

Esther’s was a high-touch, in-person retail experience—but the business was tethered to seasonal tourist traffic and outdated systems. They ran on Rain Retail, which lacked e-commerce functionality, analytics, and scalability. Despite a loyal local following, they had no way to monetize that audience online or grow beyond their geographic footprint.

Walkabout Map Print Advertisement Design

Logo Family

Sign Design

Magazine Advertisement Design

Strategy

Branding + Digital Foundation

  • Designed a fresh visual identity (logo + color palette) to modernize the brand without losing its charm.

  • Migrated from Rain Retail to Shopify, building a robust and searchable 1,200+ SKU catalog.

  • Created a seamless Instagram Shopping experience and optimized site for conversion.

Marketing Ecosystem

  • Developed a weekly organic content strategy focused on storytelling, education, and product highlights.

  • Launched targeted Google + Meta ads with strong creative direction.

  • Created a scalable solution for selling fabric-by-the-yard, supporting fractional yardage tracking — a complex but essential industry standard.

  • Managed monthly email marketing campaigns to activate the existing customer base.

Strategic Business Moves

  • Revamped pricing structures: introduced product bundles, removed underperformers, and spotlighted high-margin items.

  • Launched a fabric subscription model to drive recurring revenue.

  • Positioned Esther’s as a destination store with national appeal.

The Results in 30 days

Event Poster Design

Organic Social

  • 64,000 Views (+4.1%) — 98% from non-followers (+104.2%)

  • 37.7K Reach (+14.6%)

  • 249 Content Interactions (+241.1%)

  • +34 New Followers (+466.7%)

  • 1,300+ Link Clicks (+133.5%)

  • 686 Website Visits from Facebook (+496.5%)

Logo Design

Paid Advertising

  • 27,194 Views (+631.4%)

  • 17,691 Reach (+466.7%)

  • 753 Link Clicks (+302.7%)

    Feb 15 – Apr 15, 2025

  • 86,290 Views, 2,086 Link Clicks (both +100%)

Business Card Design

Next

Pearl Manette