Logo Design

a heritage fabric store gone viral

Client: Esther’s Fabrics

Industry: Retail (Textiles + Creative Goods)

Business Type/Stage: Established local retailer

What They Do: Esther’s is a beloved Bainbridge Island retail destination

offering a curated selection of fabrics, tools, and creative goods.

The Overview

Esther’s is a beloved Bainbridge Island retail destination offering a curated selection of fabrics, tools, and creative goods. We led a multi-phase transformation to take them from a seasonal, in-person business to a scalable, profitable brand with national visibility.

Build a modern, scalable digital infrastructure

Drive year-round revenue beyond tourist season

Increase visibility and reach beyond Bainbridge Island

Improve inventory control (especially fractional fabric sales)

Create consistent engagement across digital channels

Objectives + Goals

Esther’s was a high-touch, in-person retail experience—but the business was tethered to seasonal tourist traffic and outdated systems. They ran on Rain Retail, which lacked e-commerce functionality, analytics, and scalability. Despite a loyal local following, they had no way to monetize that audience online or grow beyond their geographic footprint.

The Challenge

Business Card Design

Walkabout Map Print Advertisement Design

Event Poster Design

Logo Family

Seasonal IG Advertisement

Sign Design

Magazine Advertisement Design

Reel with 73k+ Views and Over 500 Shares in Under 24 Hours

Branding + Digital Foundation

Designed a fresh visual identity (logo + color palette) to modernize the brand without losing its charm.
Migrated from Rain Retail to Shopify, building a robust and searchable 1,200+ SKU catalog.
Created a seamless Instagram Shopping experience and optimized site for conversion.

Marketing Ecosystem

Developed a weekly organic content strategy focused on storytelling, education, and product highlights.
Launched targeted Google + Meta ads with strong creative direction.
Created a scalable solution for selling fabric-by-the-yard, supporting fractional yardage tracking — a complex but essential industry standard.
Managed monthly email marketing campaigns to activate the existing customer base.

Strategic Business Moves

Revamped pricing structures: introduced product bundles, removed underperformers, and spotlighted high-margin items.
Launched a fabric subscription model to drive recurring revenue.
Positioned Esther’s as a destination store with national appeal.