bainbridge christmas lights

overview

Bainbridge Christmas Lights is a local holiday lighting service based on Bainbridge Island. They came to us for a full-scale brand and marketing build — from identity design to community-driven campaigns — with the goal of becoming a recognizable part of the island’s holiday spirit.

the challenge

The challenge was to help a seasonal service stand out quickly and memorably within a tight window of demand. With no existing brand presence, they needed to launch fast, show up strong, and feel authentically local. We didn’t just create a visual identity — we developed a multi-touch experience that wrapped residents in festive delight while establishing trust and excitement.

scope

Build a full brand identity from scratch, including logo and website

Generate buzz and bookings ahead of the holiday season

Increase visibility both online and locally

Create a sense of community connection and brand warmth

Drive traffic to the website and convert interest into bookings

Color Palette - Classic Christmas with a modern slightly feminine twist.

Logo Design - This logo is indicative of a Christmas tree to elicit joy and merriment. It’s a traditional font that is easy to read in all applications.

Website - This site needed to be straightforward, mobile optimized, and festive. The campaign for 2025 is all about encouraging ease, and highlighting the white glove service.

Custom Website Illustration - In the age of AI-generated graphics, hand-painted watercolor illustrations elevate and humanize this brand.

Installation Team Beanies

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Pearl Manette

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Amanda Dunn Consulting