Part 3: Find Your Voice — Building Connection Through Personality

Your brand voice has always been an important piece of the “stop-scrolling” magic that you bring to the table, but with AI becoming so deeply woven into our written communication, it’s more important than ever to craft a specific brand voice.

It’s the rhythm, tone, and attitude behind every word from your website headline to your out-of-office reply.

Design catches attention. Voice builds connection.

When your tone is clear and consistent, people start to recognize you before they even see your logo.

1. Choose Your Tone

Every brand has a personality, whether it’s intentional or not. The question is: what role do you want to play in your audience’s world?

Here are four archetypes to help define your tone:

• The Guide: Calm, clear, reassuring. Helps people move from confusion to confidence.

• The Expert: Informed, precise, trustworthy. Shares authority through clarity, not ego.

• The Friend: Warm, conversational, approachable. Makes complex things feel simple.

• The Challenger: Bold, opinionated, disruptive. Pushes people to think differently.

Pick one primary tone and lean into it. You can flex within it, but don’t switch personalities mid-sentence.

2. Keep Your Language Consistent

Your brand voice should sound the same everywhere: your homepage, in your emails, and on social.

Inconsistency confuses people.
It makes them feel like they’re talking to multiple versions of your company.

Ask yourself:

• Would someone recognize us if they only read our words?

• Does our tone change depending on who’s writing the post?

• Are we using language that fits our audience’s world?

Document a few examples of what your tone is and what it’s not.
That small act builds brand trust faster than most ad campaigns.

3. Clarity and Conviction Over Cleverness

Clever writing might get attention, but clear writing gets remembered.

People connect with honesty, not wordplay. Speak with conviction about what you believe and why it matters.
If something’s hard to explain, simplify it. If something’s worth saying, say it directly.

Clarity is confidence.
When you sound sure of yourself, your audience starts to believe you can deliver.

Takeaway

A consistent voice builds recognition faster than any ad can.
It’s not about writing perfectly. It’s about sounding like you every time.