Marketing Campaign for Experiential Graphics Company circa 2021.png

Ideas are easy.

execution is my focus.

yellow line for direction through text

Brand Foundations

Step 1

An office space with dividers, desks, and filing cabinets. Papers are flying through the air, with a person wearing a blazer and high boots standing among them.
Brand Audit & Market Research
Close-up of a person's hands drawing on a printed blueprint or floor plan with a black marker, with a glue stick and another marker on the desk.
Customer Personas & Audience
A diverse group of people smiling and celebrating, with some raising their hands and one person looking at a mobile phone.
Brand Strategy Blueprint

Brand Identity + Messaging

Step 2

Person working on a creative project with sketches, photographs, fabric, and design materials on a table.
Logo & Visual Identity Design
A person sitting on a bench, holding a book and a pen, with a basket of apples next to them. The person's face is obscured by the book, and they are wearing a short-sleeved shirt and a skirt.
Brand Style Guide & Brand Book
Cloth banners displaying the phrase "Buy Less Shit!" with a cartoon character of a smiling, round face with arms and legs, holding up one fist and waving, hanging on a clothesline with clothespins.
Messaging & Brand Voice Guide

Step 3

Brand Activation + Growth

Top-down view of a person in white clothing taking a photo of their bare feet on a yoga mat. Around the mat are dumbbells, an open laptop, a rolled yoga mat, a resistance band, a towel, and a small container.
Content & Social Strategy
A person running outdoors in a black and white photo, wearing shorts and a tank top, with a backpack on their back.
Performance & Growth Framework
Person holding a piece of cake with a lit birthday candle on top, in front of a curtain.
Brand Launch & Rebrand Plan
Illustration of an animal resembling a chamois or mountain goat, standing on a rock, with a background of a wooden structure.
Close-up of a vinyl record player with a record spinning on it, and a hand using a tonearm.

Project Manager for 7-Figure Construction Projects

Black outline letter D with a tower structure inside it and the website www.awandadunn.com written vertically on the left side.
A middle-aged man with glasses and a woman with shoulder-length hair sharing a laugh in a kitchen. They are holding pieces of food, possibly bread or toast, near a white baking dish on the counter.

Food and Lifestyle Blog

Color palette of beige, teal, grey, black, and red with their hex codes, a font sample of 'BN Roam' with uppercase and lowercase letters.
Decorative sign with the words "Chez Nous" in red letters on a white background, surrounded by intricate blue floral and swirl patterns.

Select Works

A close-up of a textured glass panel with a dark label in front, featuring a red clam shell logo and the text 'PEARL MANETTE' in red, with red and greenish hues reflecting through the glass.

Luxury Handmade Handbags

Cover of a children's book titled "Ferry Goes 'Honk!'" by Alyson Circeo Kreutzer, featuring a stylized illustration of a ferry boat on the water with smoke coming out of its chimney.

Book Cover Illustration

Laptop screen displaying a message 'Cake for Breakfast' decorated with illustrations of lemon slices and raspberries, in a festive setting with pine branches and holiday decorations.

Editorial Illustration

industries

Laptop on a wooden desk displaying a woman with glasses and a leather jacket in front of neon signs, with the text 'You are here'.

corporate

Person holding a business card with a logo for "Esther's Fabrics," featuring a dog illustration and the text "EST. 1959".

Retail

A box of pearls with a label that says 'PEARL MANETTE' in red text, featuring a red oyster shell illustration with a pearl inside, on a metallic, reflective surface with a reddish hue.
Laptop with a screen displaying the text 'Cake for Breakfast' surrounded by lemon slices and raspberries

food + Beverage

luxury retail

Inspiration

  • An inspirational quote with stars in the background that says, "It's ok to be scared of the thing you've always dreamed of. You're not alone. That's really normal. Don't let it stop you."

  • Beige background with white stars and text that reads, "You are 100% responsible for your own choices. This is good news."

  • Motivational quote about personal empowerment and destiny, attributed to @AlysOfficeHours, set against a dark teal background with small star and cross illustrations.

  • A beige and light brown graphic with white stars and crossed lines. Text reads: "If you are operating within capitalism while having mixed feelings about capitalism, this is the page for you." Social media handle @AlysofficeHours.